The global tourism landscape is changing fast. This time, there is a notable shift towards Asia. While traditional powerhouses like the United States and China are experiencing signs of a slowdown in their tourism sectors, India is rapidly emerging as a new frontier for travel enthusiasts. Projected to become the world’s fourth-largest travel market by 2030, India is not just making waves; it’s poised to redefine global tourism dynamics.
What amazing and insane news coming from New Zealand this week. The country has suddenly announced a near tripling of its International Visitor Conservation and Tourism Levy (IVL) from NZ$35 (about £17 or $22 USD) to NZ$100 (approximately £49 or $62 USD), effective from October 1, 2024.
The decision has of course stirred significant controversy within the tourism industry, which fears that the increased fees could deter visitors, especially as the sector is still recovering from the severe impacts of COVID-19 lockdowns and border closures.
