According to studies by the the Pacific Asia Tourism Association (PATA) and China National Tourism Administration (CNTA), China has become the largest outbound travel market in Asia.10% more Chinese have travelled abroad this year bringing the total to almost 35 million.
China is widely expected to become the fourth largest tourist source country by 2020 with over 100 million Chinese travelling abroad every year.
GDP growth is fuelling this trend which is expected to shake things up in the travel industry in the region as well as across the globe.
Many international travel companies around the world have actively started to promote their products and services to the Chinese as the potential is huge both for growth and further expansion.
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