TravelCLICK's eMonitor results for the fourth quarter of 2005 show that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites combined was up 10.9%.
Electronic room nights year-to-date through the fourth quarter increased by 5.4% from the same time last year, while ADR increased by 5.5% contributing to a revenue growth of 11.2%. The average length of stay for the 2005 year-to-date period was 2.17 nights, slightly higher than last year's 2.11 nights.
"Fourth quarter electronic channel performance continues the positive trend," said Robert Post, President and CEO for TravelCLICK. "Over the past year, there has become a new found awareness in the hotel community of the need to maintain strong presence within the GDS channel. There are several new marketing and yield management strategies that optimize point of sale presence to travel agents. Hotels taking full advantage of these techniques are experiencing significant increases in travel agent bookings."
In 2006, TravelCLICK projects a steady single digit growth of the GDS channel coupled with strong growth of the Internet channel, driven by hotel website bookings. According to leading industry consultant PhoCusWright, 2006 will be the year that supplier or brand sites overtake third party sites in terms of percentage of online hotel bookings(i).
eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.