Just a Drop - the international water-aid charity for the travel industry - expects to double or even triple the amount of good work it carries out throughout the world, thanks to the generosity of .travel.
The new internet domain has committed to donate $1 (US) to the charity for every .travel domain registered. Just a Drop trustees estimate that the new initiative means they can save the lives of thousands more children.
The first donation of $16,162 was presented in New York by Ron Andruff, president of Tralliance Corporation, the .travel Registry responsible for administering the domain, to Fiona Jeffery, Founder and Chairman of Just a Drop.
Unveiled in at World Travel Market 2005 in London, the Tralliance philanthropic initiative has the potential to raise hundreds of thousands of dollars in the decades to come and is the largest funding pledge for Just a Drop in its young history.
In addition to the .travel Registry’s donation, Tralliance will continue to encourage all entities that hold those names to match the company’s contribution. The goal is to provide Just a Drop with $2 (US) per domain name as that amount can provide a child with clean drinking water for ten years.
Current number of .travel registered domains after only 16 weeks almost tops that of all other Sponsored Top Level Domains combined, including those that have been in existence more than five years.