14 October 2008

When jetting is not so easy - Easyjet

These are difficult times for the travel industry and companies are trying to transfer the cost of rising fuel charges to the consumer. One airline that has decided not to do so, is Easyjet.

They have decided to follow a different strategy. Selling more products on board. The infamous sandwiches and rarely-seen but well advertised hot meals are becoming a centrepiece in the airline’s strategy to boost profits.

In order however to sell more food you need a hungry/bored and alert audience. Easyjet has decided to follow a simple tactic to achieve this. Sleep deprivation.
Here is how they do it:

Non-reclining seating
It is near impossible to sleep on one of these seats as they offer a 90 degree upright posture. Unless you are drunk or actually faint you will struggle not keeping awake. A true HardJet experience.

Bright cabin lights
Most airlines on a 3-4 hour flight turn the lights low for a small period of time (1-2 hours) so people can relax and sleep. Not Easyjet. Bright lights create a supermarket-like atmosphere and in conjunction with typical bright orange colouring they serve as a strong sleep deterrent. It is normal for supermarkets and clothing stores to have very bright lights in order to showcase products better but Easyjet takes it one step too far in-flight. You end up leaving the plane drained and in need of some serious rest.

Vertical product
Gambling was never a hobby for me but some people seem to enjoy it. After a small wake-up speech by the cabin crew team leader, he proceeded to offer scratch cards that could win you up to 10,000 with 1 in 6 chances of winning (for a pound each). Anyone listening from the Office of Fair Trading or Gambling regulators?

The funniest point was when the crew member claimed that when he does the ‘scratch card rounds’ some rude passengers ‘pretend to sleep’ and ‘ignore him’. No, he did not want any of that. No ‘pretending to be sleeping’ or even ‘actually sleeping’ for that matter. He insisted on the minimum courtesy response of ‘no thank you’ from the passengers that were inconsiderate enough to pass on this great offer. Of course to say ‘no thank you’, a level of consciousness is required, and when someone is demanding an answer it is very difficult not to wake up.

Be honest
Get creative, force people at gunpoint to buy more food (use in-flight security crew), or charge more for flights instead all these subconscious, sleep deprivation tactics (aka torture).

Simply visit DizzyJet or NoShutEye Airways for more information.

1 comment:

JetPunk said...

Flying has become brutal lately. It's like they know they have you trapped on the flight and use it as a chance to sell stuff. On one flight I had to listen to a speech about signing up for their credit card.